Client : Omega Ltd
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Country: USA
Sector of activity: Technology, Information
Target market: Insurance companies, insurance brokers.
CEO and Founder
1. Promote the SAAS software offer to a base of 100 target customers.
2. Encourage target customers to purchase.
3. Target sponsored advertisements towards the target market.
Schedule
CEO and founder
Start : April 17, 2025
End : April 25, 2025
Duration: 7 jours
CEO and Founder
Calandar
Search for target customers by country and sector
CEO: 33 email addresses Pro
Sales director: 22 professional email addresses
Sent: 10
Delivered = 10
LinkedIn campaign: Started
Délivrés = 9, Erreur = 1
Facebook / Instagram ads: Démarée
Delivered = 9, Error = 1
Facebook/Instagram ads: Started
Delivered = 9, Error = 0
Update: analyses and performance
observations and recommendations
Target: 2,000
Position: CEO and Deputy CEO in insurance
Location: USA, Wisconsin, Michigan
Current : 1,306
New : +500
Target: 7,000
Industry: Insurance and brokers
Location: USA, Wisconsin, Michigan
Current: 13,200
New: +1,000
Target: 9,200
Location: USA, Wisconsin, Michigan
Current : 2,600
New :+1,000
Activity report
Objectifs de la mission
The main objective is to analyse the client's target market, find a list of potential customers and contact them via email to encourage them to make a purchase. The campaign is conducted via email and social media pages.
Carefully analyse the target market
Provide a list of 50 target customers
Promote the offer to the target market by email
Encourage customers to buy
Sponsored advertisements, aimed solely at the target market
Increase the subscriber base (+2,500 new subscribers)
Travail effectué
La mission a duré sur 7 jours principalement : Une campagne emailing et une promotion sponsorisée sur les pages des réseaux sociaux
Liste de 635 clients cibles trouvés correspondant au critères
Secteur d'activité, géographie, occupation
Durée : 7 jours
Emails envoyés : 10 par jour sur 5 jours ouvrés
Publicités sponsorisé : Personnes cibles touchées 7 800.
Secteur ciblé : Assurance et courtage,
Linkedin : 420
Facebook: 845
Instagram : 960
Campaign summary
Following the campaign, findings and insights were identified, enabling the sales team to take measures to increase sales. Below are the results:
Data collected: 30 companies
List of email addresses: 635 valid and verified
Sent: 50
Email failures: 2
Customer responses: 8
Customers redirected to Omega: 3
LinkedIn messages: 3
Facebook messages: 0
Comments: 5
Information requests: 6
Performance analysis
The campaign identified more than 635 target customers based on criteria across the United States. All analyses will be compiled into a file at the end of the 7 days.
IARD
Assurance VIE
People
-CEO: 50% of target customers
-Sales Director: 10%
-Operations Director: 20%
-Others: 5%
Sent: 50
Errors: 2 (change of position)
Customer feedback: 4
Connections made: 2
To be contacted by telephone: 1
Demo requests: 3
LinkedIn, Facebook, and Instagram
Sponsored posts: 2
Duration: 7 days
Audience
Impressions: 1,600
Reach: 950
Messages: 6
Information requests: 12
Observations et
Next steps
Final recommendations to increase sales of the app
The results are encouraging; the 10% response rate demonstrates success that can be improved upon by the following elements:
Duration: 15 days
Follow up on customer feedback
European and African countries
Given the results of the campaign, customer responses were high, averaging 10% or more, which can be considered a very good result.
It would be a good idea to analyse the results over the next 30 days and relaunch the marketing campaign: Extend the duration by 15 more days and Expand the target market area.
