Marketing Analytics

A team of dedicated experts who are passionate about the art of data analysis, product improvement, and creating exceptional customer experiences for the customer.

Process

Data
Analysis

Customer Data Collection, Processing, and Analysis

Customer understanding

Gain a deeper understanding of the target audience

Performance evaluation

Measure the success by key metrics

Decision Making

Make informed decisions about marketing strategies

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Data Analysis

Information is obtained from accurate data. Data quality is therefore crucial for accurate analyses.

Quantitative data · 
· Historical data
· Numbers (sales, demographics, etc.)
· Records (database, logs,...)

Data flux

Qualitative Data
Our dedicated team collects feedback to improve our offering.

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2. Understanding the customer

What do your customers think? Testing phases are essential to guarantee a high-quality customer experience in every respect.

Understanding users and their behaviour Ensuring a high-quality user experience
- Response times are consistent
- Actions are clear and understandable

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3. Performance evaluation

This helps measure the success of campaigns by tracking key indicators such as click-through rates, conversion rates, and return on investment (ROI).

Reporting and visualisation: This involves presenting results in a clear and concise manner, often using dashboards and reports, in order to communicate information to stakeholders.

BENEFITS

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Accuracy

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Confidentiality

Icone user experience

Expertise

Performance

Identity

Simplicity

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Economical

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Dedicated team

External team
Consultants
Data analysts
Sales representatives

Remote work

Customer relations and support

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Questions

What type of services do you offer
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Strategyks mainly offers data analysis consultancy customer-oriented, including a functional analysis of the product, and the improvement of customer experience through usability tests.

How can you help my company grow?
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Strategyks provides an outsourced team of experienced customer data analysts who can collect customer data, process it in order to identify trends and guide your sales team towards the best strategies.

How many people are there in the teams?
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We can mobilize between 5 and 100 people and 100+ for software performance testing. However, the teams and the location are chosen according to the client's workload. For usability tests, we prefer remote teams,

What is the geographical locations?
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Our offices are in Abidjan - Dakar and very soon in Paris. For a project, we rent an additional workspace in case of need for additional people in the team.

How to contact you?
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For any questions you can contact us at contact@strategyks.com. Also to the telephone contacts in the section Contacts.

Marketing Analytics

Deciphering data to reveal hidden trends, understand consumer behaviour and guide customers towards satisfaction.

Every insight is a key to improving the product and boosting sales.

Testimonials

“We were having difficulty obtaining data on complaints and customer feedback. The Strategyks team took on this task, analysing our customer data for 2019, 2020 and 2021, in addition to conducting user tests on our SAAS solution.”

STEPHANE, SALES MANAGER - ats
TESTIMONIALS

“Thanks to Strategyks, we were able to obtain reliable customer data that enabled us to improve our gift packages.”

REBECCA , FLORIST SHOP MANAGER
Testimonials

“The Strategyks team analysed our data over a 10-year period, and this analysis brought back some of our major long-standing customers.”

TONY, Plant Operations Manager - SICOVA

Benefits

Expertise

A harmonious blend of a team of data analysis experts and dedicated project teams.

Precision

We guarantee the accuracy of our data, providing a solid foundation for every strategy and decision.

Privacy - Security

Our contractual commitment to the confidentiality and security of client and project data.

Remote work

Our teams work remotely. Weekly, monthly and final reports are sent to the client.

Precision

Improving customer offer and product

ACCURATE DATA

Accurate insights to better understand customer data

customer experience

Reliable user testsResults (screenshots, videos)

DEDICATED TEAM

Mixed team: experts and beginners - Real-life experience

support

Technical support and testing team

Analyse projet

Our Mission

Provide accurate data to facilitate customer understanding and the decision-making process.

We also ensure that the end customer has the best possible digital experience. Ensuring flexibility in adapting to customer needs.

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Our

Philosophy

The customer at the heart of the process: Commitment to a successful customer experience.

Continuous innovation: Constantly seeking new ways to create value for our customers.

Agility and adaptability: Quickly adapting to market changes and evolving customer needs.

Precise and concrete data that enables your company to make the best business decisions